What is Digital Marketing?

Digital Marketing Techniques

When we talk about digital marketing techniques we mean all the actual digital tools you have at your disposal to be able to achieve a web presence.
When we talk about web presence, we do not refer exclusively to the website but to all the existing techniques that give you the opportunity to gain visibility and obtain a digital presence in order to reach your target audience and sell the product/service you offer.

The website is one of the digital marketing techniques for gaining a presence on, but it is not the only one!
The website is critical as it is the centerpiece of business strategy.
In the website, the company can express its vision, tell its story, present its products and services in an organized and orderly way, sell its products and services, and work for us 24 hours a day, even when we sleep.

Other digital marketing techniques include:

• the Google business tab
• Social media. The most widely used are Facebook, Instagram, Linkedin, Pinterest, TikTok, Youtube. The latter is a middle ground between social and search engine.
• the Apps
• email marketing: newsletters
• directories and marketplaces
• Advertising campaigns that are the sponsored on adsGoogle, on Social or other websites
• blog / content marketing
• affiliation