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Marketing Calendar February 2026
February is a short month but rich in meaning, emotion, and anniversaries, offering numerous strategic opportunities to connect with your audience. It’s a time that combines reflection and emotion: from days dedicated to love, like Valentine’s Day, to those that foster awareness and social commitment, like World Day of the Sick or Remembrance Day. This month represents a precious opportunity for companies to communicate profound values, empathy, and personal care, elements that are increasingly central to customer relationships.
February is also the month of Carnival and winter sales, ideal moments for creative and engaging campaigns that capture the desire for escape, renewal, and gratification.
This is the perfect time to alternate promotional campaigns with value-based content: combining lightheartedness and depth, emotion and reflection. It’s also a useful month to monitor the year’s first results, optimize ongoing strategies, and plan major spring initiatives. In a world increasingly focused on inclusivity and responsibility, days like International Wetlands Day and Equal Pay Day offer opportunities to stand out and strengthen your brand identity.
February, with its variety of tones and themes, is therefore the ideal month to strengthen customer relationships, strengthen brand storytelling, and deliver authentic and engaging messages. A small month on the calendar, but big on opportunities.
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Marketing Calendar January 2026
February 1, 2026: World Freedom Day – World Islamic Veil Day
February 2, 2026: World Wetlands Day – Candlemas
February 3, 2026: Laylat al-Bara’at (Islamic)
February 4, 2026: International Cancer Day
February 8, 2026: World Marriage Day
February 9, 2026: National Vegetative States Day
February 10, 2026: Remembrance Day in memory of the victims of the Foibe massacres – World Pulses Day
February 11, 2026: World Day of the Sick – Lateran Accords
February 12, 2026: Lincoln’s Birthday (USA)
February 13, 2026: World Radio Day
February 14, 2026: Valentine’s Day – World Congenital Heart Disease Day
February 15, 2026: San Faustino, Singles’ Day
February 16 2026: Presidents’ Day (USA)
February 17, 2026: Mardi Gras – National Cat Day – Chinese New Year
February 18, 2026: Ash Wednesday – Beginning of Lent
February 21, 2026: International Tour Guides’ Day
February 22, 2026: European Equal Pay Day and World Thinking Day
February 23, 2026: Defender of the Fatherland Day (in some former Soviet Union countries)
February 27, 2026: Majuba Day (South Africa)
February 28, 2026: World Rare Disease Day
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