The first PUBLISHING product in history is a book.
This first book is titled: SEO: Search Engine Optimization. Positioning a Website.: Digital Marketing Techniques. and can be purchased on Amazon at the following link: https://amzn.eu/d/4mtE4uO
What is the first PUBLISHING book in history about?
This is a guide where you talk about advertising and advertising yourself by presenting your products and services. You talk about digital marketing, you give information and explanations about digital marketing techniques and strategies and at the same time you sponsor yourself. You talk about website placement techniques, you talk about SEO, business and fuffgurus promising wealth that turns into hot air. A book where I retrace my career path in the digital world, my professional experience that began in 2000 in the world of the web and in it I mention and thank the people who were part of it and still today, some of them, continue to be part of it. It is also thanks to them that I acquired the skills of today. Dutiful thanks to graphic designer Giorgio Vertemati who skillfully typeset this guide and made it beautiful and lively with appropriate images. Giorgio is the one who created the beautiful cover of this book and who wrote an interesting Afterword in this guide. Thanks also to Cris Di Sclafani who helped me with the re-reading of the book, who supports and puts up with me, and who offers valuable IT advice.
I thank Elena Sannino of the Digital Enterprise Point and the Turin Chamber of Commerce for trusting me to be a mentor for the digital marketing section. And a grzie to Circolo del Design who supports the ASK TO DESIGN project to connect digital professionals with entrepreneurs. In the guide, I mention and thank journalist Germano Milite and his Fufflix project, which are a valuable aid against the phenomenon of online scams … which is now rampant! Many thanks to Meo Bogliolo and Giuseppe Innamorato, because it is thanks to them and their Archesis that it all started. Thanks to the University of Turin and to Professors Alonge, Chiodo, Damiano, Donnini, Gena, Lombardo, Lughi, Mattioda, Pizzo, Pozzi, Rassu from whom I learned a lot and whom I remember fondly in the training period and in the period of university research projects. Thanks also to Laura Copelli whom I met in my training period at IAAD Institute of Applied Art and Design in Turin, with whom in addition to learning I happened to collaborate on a few projects. Thanks to Nicola Prinetti who gave me a close look at the world of digital publishing by working for SEI Editrice for several years. In the book I mention the group of Turin Professionals on the Net and my friend Sara Calapristi with whom this adventure of grouping and sharing vat parcels began for mutual help at the local level because contacts, relationships and sharing are important in the digital world but they are just as important in the real world. I thank Prof. Vittorio Berti who gave me the opportunity to give a lecture on digital marketing to high school students and thus be able to talk to young people about this wonderful digital world in person.
I thank the FGEditore with whom I have been collaborating for some time now to realize great projects.
I thank my clients, all of them, PRICELESSLY, because without them Crisandcris would not exist.
I thank my daughters, last but not least because with the excuse of teaching them the importance of always doing well and better… they consequently force me… to set a good example and therefore to never give up! I will probably have forgotten some thanks… because actually in 24 years in the digital world of professional figures with whom I have collaborated I have met many… I thank everyone now… and then in case I will write another book 😉 !
First book publishing SEO Search Engine Optimization Positioning a website
What is an ADVERTISING product?
An ADVERTISING product is the combination of an advertising product and an editorial product. An advertising product is a marketing activity that aims to effectively communicate one’s products and services in order to enhance their value and reach potential customers.
An editorial product is a printed or digital medium intended for the dissemination of information.
If we create an editorial product, such as a book, and in it we integrate perfectly to the content of the same book advertising to promote products and services we are in front of an ADVERTISING product.The first PUBLISHING product in history is a book and it is entitled:
SEO: Search Engine Optimization. Positioning a Website.: Digital Marketin TechniquesThatyou can purchase at the following link: https://amzn.eu/d/4mtE4uO
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